The Rise of the QR Code and How You Should be Using it for Your Business

QR codes - they are everywhere we look. With the rise of touchless transactions QR (quick-response) codes have now become the new norm.

We know the benefits of QR code technology at our favorite local restaurant - but are there more ways these can be utilized? The short answer is yes, the possibilities of implementing touchless document transfer for your business are truly endless across all industries. With an expected 5.3 billion scans expected to happen in 2022, you may be left behind if your business is not utilizing this technology.

Brands are no longer limited to just their product packaging for in-store marketing. The consumer journey can be immediately extended digitally with QR codes linked to more extensive information tailored to any specific promotion. This could elaborate on the company’s mission statement, unique nutritional facts, recipe guides, or even promotional contests.

These can be placed anywhere the consumer has the ability to capture the code with their mobile phone camera and can hold a multitude of types of content.

The race to have the most impressing business card in the room has now gone virtual. Save a prospective client the time of searching your company website, LinkedIn, or risking the error of copying over a misspelled email address - and send them directly to a landing page of information with a custom code on the back of your card.

Flowcode is a great option for business cards, as they have the option to create your own mobile landing page with their software. From here, you can link your own social media pages, your company website, your contact info, and even a personalized photo or logo.

With this technology enabled, you now have the ability to track the analytics of your particular code. The number of times it has been scanned, the location of where it was scanned, what they visited after they landed on your page, and what type of device they scanned it with will all be available at your fingertips. This again extends the branding journey beyond just the initial contact with the potential client or consumer.

With as much information we have learned over the last two years on germ transmission, communal pen cups in high traffic areas should really be outlawed. Is there any way to know if the “clean” cup at your dentist office is actually holding the sanitized pens? Here comes another huge benefit for our beloved code technology. Instead of a sign up sheet with a pen attached to a clipboard, replace it with a QR code that directly leads to your virtual waiting room where you can capture any information necessary in a simple mobile form layout.

The most important part of implementing a QR code strategy for your business is making sure your information stays connected and up to date. Static codes cannot be edited once they are generated, and will never expire. Dynamic codes give you the ability to edit the information the code sends you to, but also have the option of eventually expiring and leading to a broken link. With all of this in mind, how will you use this technology for your business?

Interested in hearing more about advertising your business? Contact Us here.