Roane State Community College

In May and June, Roane State ran a radio and digital campaign to drive traffic to a specific landing page for Fall Enrollment. The radio campaign ran for 5 weeks on STAR 102.1 and HOT 104.5. For their digital campaign, they chose to invest their dollars into testing our social mirror ad platform. The enrollment landing page for this account received a total of 8,388 clicks. Through our digital campaign, we were able to track 8,323 clicks to this page from their ads. The page only received 65 clicks that could not be associated with the digital ads they ran for the campaign. Their campaign also had 62 view-throughs, which means potential customers were served the ads but did NOT click on them, they went to the page by searching through another way. Roane State attributes this to their radio ads that were running with the digital campaign.