University of Alabama Supply Store

“Starting in the selling season SummitMedia sourced, vetted, and implemented an external feed solution that didn’t require an expensive site redesign, didn’t require input or cooperation from the current website provider, and didn’t require any additional effort from the staff. For the first full month with the PLA campaign in place, the conversion rate was 4.18% against a 3.50% industry average. Conversions were up 41%”. – Mandy Johnson, Associate Director of the University of AL Supply Store