Lakewood Capital Group
The PPC campaign had a strong click through rate of 9.75%. PPC generated 1,880 click conversions and 396 phone calls. The native and display portion of the campaign had a .40% click thru rate which is almost 6 x the national average and yielded 66 click conversions. In one day, the developer sold $19 million in lots which was a huge success! This developer will continue to utilize digital for all future property sales and promotions.