Promotions Director
SummitMedia, LLC, a national multi-media company with Broadcast, Digital, Events, and Video brands across multiple markets is growing our team for the future and looking for skilled Promotions Directors who are passionate about the community, listeners, and clients. We are a growing company and candidates for this position will need to fully relocate to one of our markets.
This position is for our Wichita, KS market.
If you are a Promotions Director in a small or medium market, or an Assistant Promotions Director in a bigger market looking to grow your career to the next level, we want to talk with you.
All inquiries and conversations about this opportunity will be kept confidential.
The ideal candidate must be able to manage the development and execution of all station promotions, community service efforts and assist in the development of station marketing opportunities as well as enhance the station image and visibility within the community to attract new listeners and clients. The Promotions Director must also act as liaison between programming and sales to develop overall station campaigns, themes, marketing approaches plus develop revenue-generating promotions that cross promote clients, third parties, and the radio station. This is a position that involves assisting with the functions of on-air and on-site promotions and the implementation of marketing efforts at the local level. On-site events include advertiser sponsored events and station sponsored events, i.e., live broadcasts, remotes, concerts, community service appearances, and talent appearances. The candidate should be able to converse comfortably with the public in an outgoing and friendly manner. The Promotions Director is also responsible for enhancing the station’s image and visibility within the community.
Roles and Responsibilities:
1. Develop original concepts, scripts, ideas, and pitches that are compelling and reflect each brand's strategy and audience
2. Develop an annual promotional calendar with the station management to achieve drive digital and terrestrial consumption while following budget constraints
3. Collaborate with the programming and sales leadership to develop and execute all facets of promotions and marketing.
4. Demonstrate technical marketing skills and product knowledge of all stations within the cluster
5. Manage the promotions department, which includes station image, appearances, station merchandising, community, and public relations
6. Manage part-time staff by scheduling events, projects, social content, etc.
7. Collaborate with the sales staff to develop and execute promotions for clients.
8. Assist in the creation of client promotion proposals for sales staff
9. Create promotional recaps for clients
10. Develop creative and compelling on-air, on-line, and in-app contests
11. Work with outside vendors to execute marketing programs and initiatives
12. Create and implement revenue-generating programs and contests
13. Assist in the development and management of website content
14. Manage station mobile app content, active functions, and promotion plan to increase downloads and listener engagement
15. Manage stations text platform, active functions, and promotion plan to increase listener engagement.
16. Develop and build strong relationships within the community that result in enhanced station visibility, brand recognition, and promotional partnerships that align with and grow the target audience
17. Attending staff meetings
18. Creatively and consistently implement the programming strategy
19. Set up and breakdown of promotional displays at on-site promotional events
20. Maintain knowledge of current FCC (and other appropriate governmental agencies) regulations, ensuring compliance and protection of station licenses
21. Write Contest Rules
22. Interact with listeners, co-workers, and station clients in a professional manner
23. Act as liaison between the promotions and programming, sales and market leadership
24. Carry out all other duties assigned to Employee by Company
The main focus of this role will be creating on-site events including advertiser and station sponsored live broadcasts, remotes, concerts, community service appearances, and talent appearances. This Promotions Director will have experience running promotional and event marketing events and can converse comfortably with the public in an outgoing and friendly manner.
Minimum Position Requirements:
· 2+ years’ experience as a Radio Promotions Director or Event Marketing Manager in media. An Assistant Promotions Director will be considered with tenured experience of at least 5+ years in a broadcast operation.
· Successful applicants must be organized, dependable, and self-motivated. A professional appearance, friendly demeanor, and a clean driving record is required
· Valid Driver’s license and clean driving record is required.
· Ability to work nights, weekends, and holidays as necessary and lift 60lbs or more.
· This position will require a full relocation.
About SummitMedia, LLC
SummitMedia, LLC is an integrated broadcasting, digital media, direct marketing and events company.
It is the policy of SummitMedia LLC to provide equal employment opportunity to all qualified individuals without regard to their race, color, religion, national origin, age, or sex in all personnel actions including recruitment, evaluation, selection, promotion, compensation, training, and termination. Discrimination because of race, color, religion, national origin, age, or sex is prohibited.