Radio surpasses TV in key advertising demographics in 2023!

According to the latest Nielsen Total Audience Report, AM/FM radio has surpassed television in the 18-49 advertising demographic for the first time ever. In the third quarter of 2022, broadcast radio had a three percent greater average audience than TV. This shift is due to cord cutting and streaming, resulting in a steep erosion of 18-49 linear TV reach and time spent. AM/FM radio now reaches 41% more persons 18-49 than live and time-shifted television, with broadcast radio reaching 83% of 18-49 year olds each week compared to a 59% reach for broadcast TV. Radio is beating TV due to its advantage and reach!

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