Summit Media

Press Releases

November 5, 2018

BIRMINGHAM, AL- November 1, 2018 –Val Nicholas has been named Senior Vice President, Creative Director for SummitMedia. In his new role, Nicholas is tasked with accelerating creative innovation in partnership with SummitMedia Sales, Marketing, Programming and Event leadership teams.

“We are very excited for Val to join the SummitMedia Team, and are confident his enthusiasm and creative talent will bolster our efforts to inspire our audiences and support our client’s needs.” said Carl Parmer, Chairman/CEO SummitMedia.

Nicholas is an award-winning media producer, including 7 Emmys from his time in television. Previously, he was Vice President Creative Director for NBC News where his tenure was marked by innovation, including the launch of new digital properties for and 360 initiatives such as “Hiring Our Heroes.” Created to remedy the unemployment crisis for Post 9/11 veterans, the program provided image and sales promotion for NBC News, its national programs, local affiliates and resulted in 500,000 jobs for veterans.

As Vice President of Marketing at MSNBC, Nicholas gave the network its first solid identity and mission statement, “The Place for Politics” and developed new cross­platform sales opportunities generating millions of dollars in incremental revenue.

Previous positions include Vice President Special Projects ABC Entertainment, Creative Director NBC Entertainment, and Executive Producer for Programming, Marketing and Special Events at NBC’s local affiliate KCRA in Sacramento.


SummitMedia LLC is an integrated broadcasting, digital media, direct marketing and events company.

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