FOR IMMEDIATE RELEASE
Learfield’s Crimson Tide Sports Marketing
UNIVERSITY OF ALABAMA ATHLETICS, SUMMITMEDIA
FORGE NEW RADIO PARTNERSHIP
BIRMINGHAM, Ala. (March 6, 2018) – University of Alabama Athletics and its multimedia rights holder, Learfield, have announced a five-year agreement with SummitMedia, LLC. to become the official radio home of Crimson Tide Sports Network in Birmingham.
This new partnership will align the University of Alabama with the No. 1 radio group in the Birmingham market, which includes branding and promotions of the Crimson Tide across all SummitMedia stations and partners including the nationally syndicated Rick and Bubba Show on WZZK FM 104.7 and the Rickey Smiley Show on WBHJ 95.7 “JAMZ”.
Beginning this fall, fans will hear Crimson Tide football games with expanded pregame and postgame programming, Hey Coach and the Nick Saban Show andCrimson Tide Rewind live on 106.9 “The Eagle”; Crimson Tide men’s basketball and Hey Coach will air on “Play” 97.3 FM; and all UA women’s basketball and men’s varsity baseball games and the Crimson Tide Today daily show will be heard on both 1320 AM WENN and WAGG 100.1 FM. All Crimson Tide Sports Network broadcasts will also be simulcast on 1320 AM WENN and 95.7 HD2, providing AM, FM and HD radio coverage for the first time in Birmingham for all sports.
“We are very excited to add University of Alabama Athletics to our programming lineup,” stated John Walker, President of SummitMedia Birmingham. “Based in Birmingham, we fully understand both the power and appeal of the University’s Athletic programs. The partnership between SummitMedia, Alabama Athletics and Learfield will provide our audience outstanding sports programming on a platform like never before.”
“We are thrilled to announce this new partnership with SummitMedia, Birmingham’s radio market leader,” said Jim Carabin, Vice President and General Manager of Crimson Tide Sports Marketing. “SummitMedia’s wide array of on-air and digital platforms will give Alabama fans expanded access to Crimson Tide content throughout the athletic season. Roll Tide!”
The Crimson Tide Sports Network will feature more than 80 radio affiliates across six states in the upcoming season, while Crimson Tide fans can also follow the Tide via the TuneIn radio app in addition to games broadcast live on SiriusXM radio.
The University of Alabama is one of nearly 130 collegiate institutions, conferences and arenas represented by Learfield. The company’s rich history includes over four decades of developing trusted, long-term relationships with some of the most revered institutions and associations in the world of college sports. Additionally, it titles the Learfield Directors’ Cup and offers its partners professional concessions and ticket sales; branding, licensing and trademark consulting; digital and social platform expertise; campuswide business and sponsorship development.