Hey there, let's talk about something super important: digital marketing. You may have noticed that it's been exploding over the past few years, and guess what? It's only going to keep on growing! In fact, experts predict that the compound annual growth rate (CAGR) of digital marketing will be a whopping 9% between 2020-2026. That's a big deal!

Now, you might be wondering what this means for you and your business. Well, first of all, you need to be using SummitMedia for your digital services (we're just saying). Why? Because digital marketing is where it's at, and if you're not taking advantage of it, you're missing out on a huge opportunity to reach your audience.

Let's take a closer look at some of the stats. Search and digital display are projected to grow at 12.2% and 15.5% CAGR, respectively, and search alone accounts for a whopping 40.9% of the global digital advertising and marketing market. That's huge! And it's not just a trend among big businesses either. In fact, 63% of businesses have increased their digital marketing budgets in the past year, and there's been a 14% growth rate in digital marketing budget spending between 2020-2021.

But let's get to the good stuff: the success rates. You're probably wondering if all this digital marketing stuff is actually worth it. Well, we've got some exciting news for you. Pay-per-click (PPC) advertising has a 200% ROI, meaning you get $2 for every $1 spent. That's a pretty sweet deal, right? And if you're looking for the paid ad channels with the highest reported ROI rate, look no further than Facebook Ads and Google Ads.

But wait, there's more! Almost 50% of businesses report that organic search brings them the best marketing ROI, and email marketing has a return of $36 for every $1 spent. That's a crazy-high ROI, and small businesses in particular have found email marketing to be their most successful marketing channel.

So, what should you be measuring to evaluate your success? Well, over 20% of businesses say that the number of leads generated is the primary factor they base success on. And if you're looking for the best ROI, marketers in this Databox report that content marketing and search engine optimization (SEO) are the way to go.

It's pretty clear that digital marketing is where you need to be focusing your efforts. In fact, 72% of overall marketing budgets are allocated for digital marketing channels, while 55% of marketing is now digital. And in 2021 alone, the total digital advertising spend was a whopping $436 billion, versus offline advertising at $196 billion.

So, what are you waiting for? It's time to jump on the digital marketing bandwagon and start seeing some serious growth for your business. And of course, don't forget to use SummitMedia for all your digital services needs. We're here to help you succeed!