According to the latest Nielsen Total Audience Report, AM/FM radio has surpassed television in the 18-49 advertising demographic for the first time ever. In the third quarter of 2022, broadcast radio had a three percent greater average audience than TV. This shift is due to cord cutting and streaming, resulting in a steep erosion of 18-49 linear TV reach and time spent. AM/FM radio now reaches 41% more persons 18-49 than live and time-shifted television, with broadcast radio reaching 83% of 18-49 year olds each week compared to a 59% reach for broadcast TV. Radio is beating TV due to its advantage and reach!

Discover the power of advertising on our top radio stations and reach the biggest audience! Talk to us today to learn more about our advertising opportunities.