“Our key marketing challenge was to increase applicants by at least 50 students through May 2019. This number of applicants represents an estimated value of over $250K in tuition and fees for the college. The campaign influenced 10,614 visits to the website from the deployment of Retargeting, Display Advertising, Facebook Advertising, Mobile Device Targeting & Search Engine Marketing. This resulted in the campaign influencing a total of 112 online inquiries through the school’s landing page.”